Of Blue Berries and Big Boxes

High on  our list of favorites here in Oklahoma are Veggie Tales cartoons and big box discount retailers. At first blush, there is no obvious connection between these two, but the book, To Serve God and Wal-Mart:  The Making of Christian Free Enterprise by Bethany Moreton, made me remember Madame Blueberry.

Let’s recall this all-time great Veggie Tales episode. This dramatic work opens with Madame Blueberry feeling very blue. She spends her days envying her neighbors, who have more stuff. Though she has a lovely tree house, she is very blue. An adventure ensues when three guys who resemble skinny green onions show up at her door representing a newly opened big box retailer, Stuff Mart. She immediately rushes to Stuff Mart where she buys all sorts of stuff. When she arrives home with her stuff, she discovers that her house can’t really hold it all, and that’s a problem when you live in a tree. It’s not a pretty picture. In the end, she learns that happiness does not come from a store, and sometimes, we would do well just to be thankful for what we have.

It’s a little odd, though, that the only person who learns a lesson here is Madame Blueberry. The skinny green onion guys are off the hook. No problem that they exploited her weakness (envy) to sell her stuff she did not need and could not even store in her small but charming tree house. No mention of easy credit made available to vegetables with insufficient incomes. No mention of overseas children working at slave wages to manufacture this unnecessary merchandise, the poor quality of the merchandise that will soon find its way to the landfill, or the wasted resources devoted to advertising all this. No, the only problem here is Madame Blueberry who should have known better than to buy all that stuff.

I’m not excusing Madame Blueberry, and I like Bob the Tomato as well as any other Oklahoman. And I am not really intending to disparage Veggie Tales. After all, it’s a thirty-minute cartoon intended for kids. The complexities of our globalized economy can hardly be dealt with in a thirty-minute cartoon.

But, we adult Oklahomans sometimes tend to look at complex situations armed with the intellect, moral judgment, and discernment of an 8-year-old Bible schooler. That is, we apply a Veggie Tales mentality to situations that are beyond the complexity of Bob the Tomato and Larry the Cucumber. For example, here in Oklahoma, our response to the sub prime mortgage crisis has been outrage. But outrage directed at whom? What I hear and see is disdain for the individual homebuyers who took out loans for a home, and were subsequently unable to keep up their payments. Negative comments about homebuyers who bought “beyond their means” abound. Same for those with staggering credit card debt. It is quite possible that many Madame-Blueberry-wannabes bought houses or consumer goodies that were simply beyond their families’ budgets. What about the loan officer or credit card company making this loan? Clearly those who are paid to loan money and assess the potential for repayment were asleep at the wheel. The lending institutions had the upper hand in a lopsided power relationship. Yet, one hears little criticism of these institutions here in Oklahoma. Like the skinny-green-onion-guys and Stuff Mart executives, they seem to be only sideline characters.

We tend to see many situations as a mistake by a single individual, even when a powerful institution (business or government) clearly had more power than the individual involved. Did Madame Blueberry cause us to see things this way? Of course not. But we tend to interpret economic circumstances as matters of individual action or choice, while failing to notice the influence of large institutions. Maybe we need to reconsider our analysis of Madame Blueberry!

Arden Rea lives in Oklahoma City.